India Today's annual Sex Survey, now in its 10th edition, has since 2003 explored the sexual practices and preferences of India's men and women. The most dramatic change of the past decade has been the evolution of the woman in expressing her sexuality and desires. In these years, the urban Indian woman has gone the distance, travelling a long way from the responses in the first Sex Survey in 2003. The surveys have uncovered many hidden truths. The growing assertion of women to pleasure - in the 2005 survey, Sex and the Single Woman, one in four admitted to having had a sexual relationship and one-third were comfortable with having sex with a man they were not in love with. In 2006, a large percentage of women emerged as viewers of virtual porn. By 2011, women were asserting their sexuality more firmly than ever before - 49 per cent of wives, bored with their husbands, said they refuse sex faking a headache. The surveys have, over 10 editions, also revealed interesting facts about Indian men.
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