If this is what spornosexual means, then God help us all

If you thought the mankini was bad, the penchant for men revealing way more than they need to on the beach has now reached a whole new level. The half-thong mankini hybrid. I'm genuinely sorry I had to share this picture (above) with you. But really, we need to take note. If this is what some men think makes them look sexy, then we're all doomed. Brace yourself, though, because there's much, more more of it to come, if we are to believe the rise of so-called 'spornosexuality'. The term encapsulates the new breed of male who thinks nothing of using (and abusing) products, practises and pleasures previously only the domain of women and gay men. Practises including wearing half-thongs to the beach. With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines it’s eye-catchingly clear that second-generation metrosexuality is less about clothes than it was for the first," writes Simpson.The entire male cast of The Only Way Is Essex is a case in point. Think of Towie's Dan Osborne in a pair of glittery speedos, Simpson says. But wait - oh wait - it's already gone one step further... There are no words. Erm... Obscene... this must be a joke... obscene? Honestly, I'm struggling. I am scarred for life, is what I am. As are plenty of other law-abiding citizens who responded to my outcry on Twitter today. http://i.telegraph.co.uk/multimedia/archive/02939/Towie-pants_2939426b.jpg